Business cards are like a
corporate signature. Some have the
flamboyance of John Hancock. Some are
cute, like they were designed by someone’s interior decorator. Some have cool logos on the front or clever
statements on the back. A few have
unique shapes. Most are colorful. All are the reflection of someone’s picture
of who the organization wanted to project to the marketplace. Giving someone your business card is an
invitation for a future connection.
The service you provide is a kind
of a business card. It telegraphs what
you want your customers to remember. Your
service reflects the tone, color, and charm you want customers to recall when
they think of you and your organization.
It is your signature statement that says, “This is who I am, will you
come back again?"
How can your service be a positively and remarkably memorable invitation?
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