Be Your Business Card

Business cards are like a corporate signature.  Some have the flamboyance of John Hancock.  Some are cute, like they were designed by someone’s interior decorator.  Some have cool logos on the front or clever statements on the back.  A few have unique shapes.  Most are colorful.  All are the reflection of someone’s picture of who the organization wanted to project to the marketplace.  Giving someone your business card is an invitation for a future connection.

The service you provide is a kind of a business card.  It telegraphs what you want your customers to remember.  Your service reflects the tone, color, and charm you want customers to recall when they think of you and your organization.  It is your signature statement that says, “This is who I am, will you come back again?"

How can your service be a positively and remarkably memorable invitation?