The
Road Runner streaks into the sunset leaving behind a vanquished coyote with a
look of exasperation and exhaustion.
Road Runner 1, Wile E. Coyote…0.
“Beep-beep!”
We
laugh at the inevitable outcome. The
Road Runner is the epitome of confidence---power at warp speed. He doesn’t just escape; escape implies the
threat of capture, and the Road Runner never seems seriously concerned. He emerges…victorious, again. The cartoon metaphor contains powerful
lessons relevant for enterprises seeking marketplace victories.
We
live in an era where customers expect personalized outcomes delivered by
passionate, agile, and responsive employees…where spirited, on-the-run learners
outpace “just-follow-the-Acme-instructions” domesticated workers. We live in a time when roadrunners rule and
coyotes…crash!
Wile
E. Coyote is earnest; Road Runner passionate.
Wile E. is resilient but the Road
Runner is resourceful. Wile E. looks
over his shoulder; the Road Runner looks ahead.
Wile E. is grim; the Road Runner is joyful.
Your
customer is watching your cartoon. Is
your unit a coyote or a roadrunner?
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