Imaginative Service: Service as a Junior High Crush

Few emotional feelings more heart-racing and all-encompassing than the feeling associated with a junior high school crush. The moniker is used synonymous with puppy love—the adoring affection that may be felt by a puppy.  Remember how that special someone in junior high dominated your conversation and filled your thoughts.  The artifacts of a junior high school crush were impromptu notes, simple gestures of fondness, and actions that signaled attention to details that were very important to the target of your affection.

Customers love being loved.  This does mean some romantic attachment.  It does mean being treasured, valued, and even adored. And, the junior high school crush approach would mean finding simple and frequent ways to remind customers of their importance.  It would mean knowing and remembering special things about your customer-- not just their needs and expectations, but their issues, concerns, hopes and aspirations.  It would include making service simple, easy and their way. 

Why send a letter when customers prefer a call?  Why be inaccessible when customers need to reach you?  Why would processes ever be easy for you but cumbersome for your customers?  Treat your customers like you have a crush on them and they will likely love you right back.