Imaginative Service: What’s New with You?

The most famous cattle brand in the state of Texas is the “Flying W”.  It is the symbol for the largest ranch in the U. S. — the 875,000 acre King Ranch in Southeast Texas. Established in 1860, the ranch has produced cattle and horses that have won top honors at competitions around the world.  One King Ranch quarter horse won the Triple Crown in 1946.  But, King Ranch is best known for their significant contributions to the cattle industry.  Experimenting with breeds that could produce high quality beef in a setting of intense heat, King Ranch cross-bred Brahmans from India with Beef Shorthorns from England to create the Santa Gertrudis breed.  The King Ranch example of going beyond image holds an important message for all brand-makers. 

How can you take your service to a place it has never been?  What if you piloted a hybrid form of your service with novel attributes?