Imaginative Service: Delivering a Green Experience

Kermit the Frog (a.k.a., Jim Henson) sang an insightful song in The Muppet Movie—“It’s Not Easy Being Green®.”  It could be about remarkable service.  Some of the lyrics (written by Joe Raposo) go, “But green can be cool and friendly-like; and green can be big like an ocean, or important like a mountain, or tall like a tree.”

Delivering a remarkable (a.k.a., green) service experience is not easy.  Are your front-line servers friendlier than the cast members at Disney?  That’s being green?  Is your website more user-friendly than Amazon.com’s?  That’s being green?  Do your customers believe the value of your service is a better bargain than a ticket on Southwest Airlines?  Green, again.  Creating experiences that get people talking (remark-able) can cause your customers to see you as “cool and friendly-like…and, important like a mountain.”

Green is the color for “full steam ahead.” It can symbolize progress, growth, and profits.  And to your customers, it symbolizes a service provider who cares enough to give the very best.  Kermit closes the song with, “I am green and it’ll do fine, it’s beautiful, and I think it’s what I want to be.”  Right on, Kermit!