“Thank you!” These are arguably the two most powerful words in the English language. Customers love to hear and feel a sincere “thank you”. Imagine what would happen to your business if everyone increased their use of these two words with associates and customers. This tactic can set an organization apart in an era of “take-you-for-granted” service. The goal is not simply the expression of a statement but rather the conveyance of a feeling. We have all heard “thank you” directed at us, knowing full well there was little sincerity behind it. In imaginative service, thank you means communicating gratitude in a fashion that makes customers feel your authenticity. What are you doing to improve the authentic communication of gratitude to your customers?
It has been a very challenging year for many. We sincerely thank all of our readers and especially our clients. Our best wishes for a very happy and prosperous Thanksgiving holiday!
Chip John
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