Famed Coach Lou Holtz says, “If you are not dreaming, you are maintaining. And, if you are just maintaining, you are dying.” So, what is your service dream? Here are a few dream starters to consider:
What is something no one in your industry is doing that might be appealing to your customers? We wish our e-reader had links to cool stuff or interesting communities of readers or maybe a holograph that came out of the e-book.
What is a new service delivery channel you might want to pilot? We wish our grocery store had home delivery or on-line ordering to be picked up without ever getting a shopping cart.
What is a feature or characteristic of your customers you’d like to know more about? We wonder why restaurants don’t test first class sections with valuable extras. Do you know the reading level of your average customer? Might that insight impact your signage or ads?
What could you do that would stimulate more physical senses and enhance customers’ experiences? What does your bank smell like? What does your attorney’s office sound like? What could make customer wait time more entertaining? How can you make your service setting have better eye candy?
A billboard of a prominent home builder proclaims: “If you can dream it, we can build it!” Take that same approach with your customers. What is your service dream? What can you do to make your customers’ dreams come true?
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